miCoach Mobile Phone

Samsung Electronics Co. and German sportswear giant Adidas have teamed up for a new twist in training — a mobile phone that can coach.

This is a system, claimed to act as a personal trainer, designed to motivate and inspire you. It consists of five elements: the miCoach Samsung phone, a heart rate monitor, a stride sensor chip to fit all adidas running footwear, compatible adidas apparel and the miCoach website to create training programmes.

The miCoach phone, equipped with a stride sensor and heart rate monitor, provides a comprehensive on-the-go personal training system. The phone provides training tips and time updates, and encourages users with music tailored to the workout.

With one click, users can connect to the stride sensor and heart rate monitor and begin a workout that suits the user. A personal coach advises runners to “Speed up to power zone” or tells them that “15 minutes is completed”. Tapping the phone twice produces instant updates on the workout. The 2.0 inch LCD shows a real-time visual display of time, heart rate, distance, speed and calories burned.