Dior Phone

French luxury-goods company Christian Dior SA Wednesday will unveil a line of mobile phones, extending beyond its traditional fashion business to boost sales, particularly with brand-hungry consumers in new markets such as China and Russia.

Besides the standard cellphone features (touchscreen, camera, multimedia) the Dior phone comes with a unique miniature sidekick, about the size of a USB key, which clips to the outside of a bag for easier access. The tiny companion device, which is dubbed My Dior, communicates with the main phone so that you can pick up or make calls with My Dior, and use the main phone for more complicated functions. It almost sounds like a fashionable bluetooth set that won’t make you look funny.