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Again, Motorola is using Hollywood to garner publicity for one of its
products. Motorola today announced that the ROKR E8 music phone would
ship first to the US as a gift at the Oscars, making nominees the
first U.S. consumers to experience the product.
Each nominee received their ROKR E8 in a personalized, custom-made
box. Keeping up with the latest red carpet trends, the ROKR E8 arrived
encased in a keepsake box wrapped in an iridescent faux iguana print
with a contrasting, yet complimentary, textured inside. Female
nominees received a fashionable fuchsia colored box (with a rose pink
interior), while the male nominees received a handsome cobalt colored
blue (with a dusty blue interior) box. Each box was personalized with
the nominee’s name and category.
Despite the luxury treatment, the ROKR E8 itself is untouched and
features the same changeable interface, direct Windows Media Player 11
sync over USB, and stereo Bluetooth audio as the reference version.
The nominees also received the Motorola S9-HD™ headset, giving them a
wireless music experience. The Motorola S9-HD is the new benchmark of
wireless music powered by Bluetooth(R) wireless technology and
enhanced with high-definition audio and ear buds that reduce
background noise and improve comfort.